Raman Suprajarama

Ideas and thoughts on Product Strategy and Management, Social media loops and more.

The Changing World of Communication.

On November 9th, 2008, I had written the following in my post “Emails are outdated“.

“The style of Communication has changed drastically now. How many email greetings have you sent to your loved ones. Or how many queries have you emailed to your co-worker. On the other hand, you make it more personalised by sending a greeting on Orkut or Facebook, or you quickly log on to the instant messenger to type your query to be sent to your colleague. When in urgency, you SMS and get an instant reply.

Marketing Executives have to realize this changed trend and adapt to more personalized form of communication rather than undertake email campaigns or snail mail campaigns. They have to adopt newer models to reach a wider audience on a personalized platform.”

Today’s article on BBC News, Social Networks are the new email has this to say:

“Status updates on sites such as Facebook, Yammer, Twitter and Friendfeed are a new form of communication… “

The new trends that have emerged in the last quarter are in line with the predictions I gave. It re-affirms the merit of my thought.

Going forward I see the following trends:

  1. Facebook Pages will emerge as the widely used Marketing tool in the Q1FY10. Facebook, on the other hand, might look at a possible revenue stream. If I were a Facebook staff, I would be looking at introducing Slab Pricing: 0 – 10,000 users free, 10,000 – 25,000 users $X, 25,000-50,000 users $Y and so on.
  2. Twitter may start “Live” Advertisement program. Marketers can quickly look at accelerating topics and position their advertisements around them – all taking place real-time. These channels could be banners, #messages and so on.
  3. Companies will shift from emails to Private Friendfeed and Yammer for internal communication.

The mid of Q2FY10 will see the introduction a new app, which will again change the way world communicates. Consumers and Enterprises may quickly migrate to this new app and the Facebooks and Twitters of the world might have to re-visit their product roadmap.

Till next time.

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